why do my pinterest videos get hung up during upload
In today'southward episode, we are talking about something that has been such a huge topic of chat: creating Pinterest video pins. We're diving into how to create them, how to get views and clicks, and current all-time practices.
Ready to swoop in?
At SPM, we've been working backside-the-scenes for a couple of months on a beta program for video pivot creation. The first question we wanted to respond was:
Do video pins actually bulldoze traffic?
While a pin tin exist really beautiful, and people can savor it and peradventure even save it for after, the chief goal is to get those conversions. That's what leads to eyes on your products and content.
So, to answer all your questions about video pin creation, I'thousand chatting with our former creative director, Tina, who'south been running the beta programme. She'due south going to share all that she's learned upwards to this signal.
Stick around, because she'll also be sharing three keys for creating your ain video pins that catechumen.
Before we dig into today's content…if yous have non downloaded the Uncomplicated Pin Pinterest Marketing Planner, do it! It's over twenty pages of monthly trends, stats tracking, checklists, tips, and then much more.
Simple Pin's Image Team
The image section at SPM has exploded in the terminal yr.
Pinterest has said that they are prioritizing new images as fresh content, so it makes sense that our company is seeing an increase in the number of clients seeking out image creation services. It's so exciting to be taking on more epitome clients!
The department is still relatively modest. Information technology consists of 3 designers (Quincy, Megan and Katie), and the rock star authoritative assistant (Amber).
A Passion for Analytics Data
Diving into video pins was a whole new animal for this team to take on.
Tina is as much of an analytics girl equally she is a creative wiz. She believes that when creatives and analytics piece of work together, information technology "creates magic".
Our team wanted to have hardcore analytics data in place from the video pin beta program before the service officially launched. The ultimate goal for the service is for the team to create and design data-driven video pin creatives for our clients.
Related: Why Analytics Should be Defining Your Pinterest Strategy
Awhile back, I recorded a podcast episode with Jennifer Grayeb where we talked all about analytics. Something Jennifer said in that episode actually stuck with Tina:
Data is objective, information technology'southward non emotional.
It'south then piece of cake to get hung up on what we THINK is best for our audience, simply nosotros have to focus on what the numbers are telling us in lodge to really KNOW.
If we're non using analytics to inform our image creation strategy, and then we're missing the opportunity to hand-deliver to our audition exactly what they want more of. — Tina
Creating Pinterest Video Pins that Convert
Our Video Pin Creation Service Beta Program
The team opened the beta program to a handful of SPM clients. They tested the following variables:
- video pin sizes
- audio vs. no audio
- video length
- design techniques
Tina has been a footling frustrated with video since it launched on Pinterest. Unlike best practices for standard Pinterest images, Pinterest'south All-time Practices for video pins are much less specific.
This meant that the Artistic Team had to test many variables to decide what works best.
Beta Testing Results
Paradigm Size
Once they tested the different variables, the biggest stupor for Tina was the finding that square videos perform well. She didn't think they would, since Pinterest loves vertical images.
When she investigated further, Tina noticed that video pins look different on desktop than they do on mobile devices. Whenever there was a square video on mobile, it was taking up the spot of two vertical pins, then it was front and center on the app. So it makes sense that square videos would lead to more engagement and clicks.
The team likewise noted that there weren't many clicks on horizontal videos. These are the blazon of videos yous see when people import Youtube videos on Pinterest.
Related: Explode YouTube Traffic with Pinterest
When they tested various sizes out across different industries and niches, square videos and 9×16 (a fiddling longer than typical vertical pins) worked best beyond the board simply varied as to which size worked for which niche.
Lesser line: There isn't a one-size-fits-all reply to which size performs all-time. This is why testing is so important.
Video Length
Your videos need to exist forty seconds or less. Our team found that anything longer simply doesn't work on Pinterest, regardless of manufacture. The sweet spot was a video length between xxx and forty seconds.
Tina recommends that you keep your videos betwixt xv and 40 seconds. This allows you lot to pigment a consummate story with your video without giving away too little or too much.
If yous take longer videos that you feel will exist helpful for your audience, you tin embed them on your website postal service/page. Share a shorter snippet on Pinterest.
A bonus of going shorter is that information technology will take less time to upload your video to Pinterest!
Sound
When audio was included on a pin, it resulted in decreased clicks across the board. The pinners don't desire information technology. It wasn't of whatsoever value and took besides much fourth dimension abroad from the creator to add it to the video.
CTA
Anything you say to encourage and inspire the audience to take action is a call to action (CTA).
Having a call to action always resulted in college-performing pins. "Shop Now," "Start Cooking," and "Download This" are all great calls to action to include on your video pins.
Clicks will exist college on video pins that include CTAs.
Clicks Vs. Saves
Going into this, Tina felt like clicks might exist lower on these video pins considering of the information that videos tin can give away without requiring a click.
Clicks on video pins were lower than standard pins every bit a whole. But in that location's a caveat: saves were higher on video pins. This justifies including video pins as a part of the Pinterest marketer's toolbox. They build brand sensation and credibility.
Pinners don't always accept action right away. That'southward why Pinterest is a boring fire. These saves likely lead to more clicks down the line.
Related: Reporting Pinterest Statistics to Brands
Tools for Creating Video Pins
The squad tested a lot of different pin cosmos tools throughout the procedure.
Adobe Premiere is Tina'southward favorite program to create video pins. Canva enables users to create blithe pins. Merely only because a pin "moves", that doesn't mean it's serving your client and audition well.
Adobe can feel very overwhelming to near people. But in that location are a lot of tutorials on how to create a video within Adobe. Once y'all get the hang of it, you're able to create and save your templates, which makes pivot creation get much faster.
Canva also has a paid version with tons more options and features. They offer a 30-day costless trial here!
We recently talked nearly tools for video pin creation in The Simple Pin Collective. Most people agreed that Adobe Premiere is the best option.
Creating Pinterest Video Pins: Our 3 Top Tips
Tina encourages you to dot iii things when y'all're ready to create video pins on Pinterest:
- examination your sizes. Yous always want to practise what's all-time for your business, and testing is the only mode to know that;
- always have a strong call to action;
- avoid audio.
Bonus Tip: Create specifically for the mobile feel. Take a moment and upload your pin to your telephone earlier promoting it with your audience. Wait at the image quality and your text overlay. If prototype quality is poor and/or the text is difficult to read, it volition work against you.
We hope these tips take been helpful to you. The launch date for our video pin creation was March 30th!
You tin can apply these services by going to our Video Pin Design Services page. You tin also accomplish out for help with standard image creation here. We're always glad to talk with you and figure out exactly what you need.
For Further Listening/Reading:
- Creating a Pinterest Video Strategy
- Does Video Work on Pinterest?
- Video Promoted Pins (Tips and Strategies)
- How to Upload Video to Pinterest
Source: https://www.simplepinmedia.com/pinterest-video-pins/
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